This article is a follow-up to our earlier post How to Use Google+ to Promote Your Product or Service.
In social media, Google+ brand pages are the way of the future. Using Google+ brand pages, you can create an informative, interactive profile for your fans on Google+ to connect with you. Few companies today are taking full advantage of what Google+ brand pages have to offer.
The easiest way to access your brand page is to go to your own Google+ page. Just click the drop down menu under your username to switch to your brand page’s view. Here you can edit the page, add people to circles and post status messages.
Here are top 9 tips & tricks for using Google+ brand pages to their full potential.
#1 – Creating an Easy to Reach URL
By default, Google+ gives you a custom URL that’s fairly difficult to read or remember. For example, your URL might be something like “plus.google.com/8723570370197390157.”
To make this easier for people, create a redirect on your own website to your Google+ brand page. For example, people should be able to reach this page by going to www.yourwebsite.com/googleplus/
You can also use Google+’s URL shortener to create a better URL on Google’s domain.
#2 – Add Buttons to Your Site
Want to make it easy for people to find your Google+ page on your site? Want to put live feeds of your status updates on your sites? Want to make it so people can re-post whatever you said with one click of a button?
It’s easy. Just add the respective Google+ buttons or widgets to your site. Access these under the “Get Started” menu in your brand page.
#3 – Don’t Share Your Visitor Count for the First Few Months
If you see that a page only has a handful of visitors, chances are you’re not going to want to visit that page. In other types of social media, like Facebook or Twitter for example, there’s not a whole lot that you can do about this.
However, with Google+, you can choose to hide your follower count. While this isn’t a good long term strategy, it can be very useful in the short term.
#4 – Give Great Resources
Google+ gives you the ability to add as many links as you want to your profile. The links can point back to content on your own website or to other people’s sites.
Make liberal use of this feature to point your users to the best possible resources for their problems.
#5 – Upload Stellar Photos
Some people like to interact with brands through status updates, but a lot of people prefer to use photos. They get much more of d=visceral experience from seeing photos of an event or of a product than just reading a description.
Upload professional photos to your Google+ page to create a more lasting impression
#6 – Scan Your Circles Regularly
When someone adds you to their circles, you’ll have the ability to then add them to your circles in return.
If you don’t add someone to your circles, they won’t see anything you post. If you have people who’ve added you but you haven’t added them back, you’re “wasting” social goodwill.
Make it a habit to check your friends list regularly and add people who aren’t already in a circle.
#7 – Segment Your Readers
Perhaps Google+’s most powerful feature is their ability to segment where each post goes. You can post different things to your list in New York versus San Francisco. You can say one thing only to newcomers and different things to long time followers.
Use circles to craft the most powerful message possible for each group of your audience.
#8 – Hide Tabs That You Aren’t Using
By default, Google+ chooses what tabs it displays along the top of your profile. If it’s using tabs that you don’t want to be there, you can choose to disable it.
Just click on the specific tab and uncheck the box that says “Show this tab on your profile.”
#9 – Post Regularly
Much like any other kind of social media, Google+ has a running feed. If you post often, you’ll ensure that your content will frequently land in front of your visitor’s feed. If you don’t post often, your page won’t be on your visitor’s radar at all.
These are a few ways you can make sure you have a top notch Google+ brand page. Spend some time perfecting your Google+ page. After all, Google+ is the fastest growing social media network in history.
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